Virgin Media to back Big Brother
Mark Sweney
Wednesday March 21, 2007
http://media.guardian.co.uk/broadcast/story/0,,2039130,00.html
Virgin Media has been confirmed as the sponsor of Big Brother 8 with the company's mobile arm to be the main service promoted.
It is only for the main big brother series but no the celebrity Big Brother. They had worries after the race row regarding the treatment of Shilpa Shetty in the house but Virgin Media is locked in a fractious battle with BSkyB after Sky removed its basic channels from Virgin in a row over carriage payments. This would generate greater c ompetition for virgin media as sponsorship of a major show like bir brother equals greater demand and greater competition.
"The sponsorship will be split between our mobile and media services," added Mr Kydd. "What Big Brother does is give a fantastic opportunity to bring to life quadplay in action and the core 16-34 demographic BB reaches is a bullseye for mobile. Virgin Mobile will be the lead sponsor but we will absolutely push Virgin Media messaging."
My Comments: Virgin Media deciding to back Big Brother is quite conterversial and really, i can see that the only reason they have decided to do this is to get back at BskyB because it removed its basic channels from virgin. However, this would generate a lot of profits for Virgin Media and after Carphone Warehouse's drop out Big Brother needed sponsorship.
Mark Sweney
Wednesday March 21, 2007
http://media.guardian.co.uk/broadcast/story/0,,2039130,00.html
Virgin Media has been confirmed as the sponsor of Big Brother 8 with the company's mobile arm to be the main service promoted.
It is only for the main big brother series but no the celebrity Big Brother. They had worries after the race row regarding the treatment of Shilpa Shetty in the house but Virgin Media is locked in a fractious battle with BSkyB after Sky removed its basic channels from Virgin in a row over carriage payments. This would generate greater c ompetition for virgin media as sponsorship of a major show like bir brother equals greater demand and greater competition.
"The sponsorship will be split between our mobile and media services," added Mr Kydd. "What Big Brother does is give a fantastic opportunity to bring to life quadplay in action and the core 16-34 demographic BB reaches is a bullseye for mobile. Virgin Mobile will be the lead sponsor but we will absolutely push Virgin Media messaging."
My Comments: Virgin Media deciding to back Big Brother is quite conterversial and really, i can see that the only reason they have decided to do this is to get back at BskyB because it removed its basic channels from virgin. However, this would generate a lot of profits for Virgin Media and after Carphone Warehouse's drop out Big Brother needed sponsorship.
posted by Kavita at 5:16 AM
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