Globalisation
Globalisation is when economic, political, social, technological and cultural changes seen as increasing intergration and interaction between people and companies worldwide.

Globalisation fits in with Media Studies as each of the changes effects the media in terms of growth, dominance, influence and reflection among the social and cltural world we live in. An example of this is 'cultural imperialism' where the current US media domination is the same as the British Empire forcing its values and ideologies on the large proportion of the developing world. The two are the same because the US media forces US culture on us through our media consumption.