Freeview sales mainly for second TVs, research shows

http://media.guardian.co.uk/broadcast/story/0,,1887376,00.html

This article is saying how Freeview is not chiefly responsible for households choosing to change over from analogue to digital. Instead, it is the satelite and cable services that are the primary reason. Even though this is not what the Government intended when introducing Freeview in October 2002, it still means that households are going fully digital before the region-by-region analogue switch-off begins in 2008.

My Comments:

Given that there are 46 Tv channels and 27 radio channels, the government is clearly trying to encourage all households as much as they can to change from analogue to digital before 2012. However, the channels provided on sky and cable are proven to be much more favourited compared to the channels on Freeview and i think it is for this reason that households would prefer to pay subscriptions for sky, that provides hudreds of channels, rather than a box set that only gives 46.